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Via: Ads of the World
Smart vs. Stupid
- Smart had one good idea and that idea was Stupid.
- Smart may have the answer, but Stupid has all the interesting questions.
- Smart may have the brains, but Stupid has the balls.
- Stupid is trial and error. Mostly error.
- Smart critiques. Stupid creates.
- Smart listen to the head. Stupid listen to the heart.
- Smart has the plans. Stupid has the stories.
- Smart says no. Stupid say yes.
- If we didn’t have Stupid thoughts we’d have no interesting thoughts at all.
- Stupid might fall. Smart doesn’t even try.
- Only Stupid can be truly brillant.
- Smart sees what there is. Stupid sees what there could be.
- We’re with Stupid.
- Long live Stupid.
“I agree with the basic premise that risk and failure can be enormously energizing, if not essential, to the creative process.”
From Diesel new Ad campaign.
VIa: Fast Company
